UX and the Psychology of Storytelling

Stories are effective because they appeal to a hardwired way that the human mind works. It’s our natural impulse to impose order and attach meaning to our observations. In a 1944 psychology experiment, participants watched a short animated film in which three...

Metafocus: Personalized Lifelong Learning

The University of Southern California (USC) Institute for Creative Technologies has developed “virtual humans” that look, move, and speak like real humans, albeit on large screens. These virtual humans employ MBE science and ITS technology to create learning...