Press Release for ICT’s Grand Opening and Ten Year Anniversary

Published: October 1, 2010
Category: Press Releases | News

Contact: Orli Belman
USC Institute for Creative Technologies
310 301-5006, 310 709-4156

Bringing the Holodeck to Life – USC Institute for Creative Technologies Marks a Decade Bringing Hollywood Magic to Military Training and More

Experience the Latest 3D, Virtual Human and Immersive Technologies at ICT’s New Playa Del Rey Home on October 28


· Gunslinger – The Western goes to the future in this engaging, mixed-reality, story-driven experience where a single participant can play the hero in a wild west setting by interacting with multiple virtual characters.

· Live 3D Video Teleconferencing – Finally, you can attend a remote meeting like a 3-D “hologram” from Star Wars, able to look around and make eye contact with whomever you need to address.

· Virtual Iraq – An immersive virtual environment for use by trained therapists to help treat combat-related post-traumatic stress disorder.

· Digital Actors – See Academy Award-winning facial scanning technology used in Avatar, Spider-Man 2, Benjamin Button and more that transforms a real person into a convincing digital double.

· IED Attack – First-person multi-player game allow players to take part in a simulated IED attack.

· Digital Docents – Meet Ada and Grace, two bright and bubbly educators who arrived at the Museum of Science, Boston in 2009. They can answering visitor questions, suggesting exhibits and explain the technology that makes them work.

· Stretching Space – Expand a virtual world with redirected walking utilizing a head-mounted display that allows you to cover vast virtual territory with just a few steps.

· Virtual Patients – Experience an avatar-based simulation program designed to replicate the experiences of patients exposed to combat stress and to help prepare clinicians to interact with real clients.

See the full demo list here.
To see videos of our work:

SPEAKERS: USC President C.L. Max Nikias will join ICT Executive Director Randall W. Hill Jr., Bill Allen, CEO, LA Economic Development Corp, and others in welcoming representatives from the military, entertainment and scientific communities, including:

· John Seeley Brown, former chief scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC).

· John Nelson, Academy-Award winning visual effects supervisor.

· John Miller, director, U.S. Army Research Laboratory, the Army’s premier laboratory for basic and applied research and analysis.

· Col. Craig G. Langhauser, head of the U.S. Army’s Research, Development and Engineering Command – Simulation & Training Technology Center.

See the full symposium speaker list here.
See the full ribbon-cutting speaker list here.

WHEN: Thursday, October 28
9 a.m. – 2 p.m. Technology Demonstrations and Speaker Symposium
2:30 p.m. Ribbon Cutting Ceremony
4:00p.m. Social

WHERE: USC Institute for Creative Technologies
12015 Waterfront Drive
Playa Vista, CA 90094-2536

RSVP: Orli Belman,


ABOUT ICT: ICT was established in 1999 with a multi-year contract from the US Army to explore a powerful question: What would happen if leading technologists in artificial intelligence, graphics, and immersion joined forces with the creative talents of Hollywood and the game industry?

The answer is the creation of engaging, memorable and effective interactive media that are revolutionizing learning in the fields of training, education and beyond.