Zoning Out or Deep Thinking: ICT Storytelling Collaboration with USC Dornsife Featured in USC News

USC News covered findings from a collaboration between the USC Dornsife Brain and Creativity Institute and Andrew Gordon and Kenji Sagae at ICT. The story covered the team’s research, published on Jan. 7 in the journal Cerebral Cortex, showing that stories that force us to think about our deepest values activate a region of the brain once thought to be its autopilot.
To find relevant stories, the researchers sorted through 20 million blog posts using ICT software.
Read the full story here.
Learn more about the research here.
Image: Highlighted sections are areas of the brain that were more active when participants read stories dealing with their protected values. Courtesy of Sarah Gimbel/USC