Variety Covers ICT

Published: October 9, 2009
Category: News

ICT was featured in a Variety article about ways the military transitions Hollywood technologies for training. The story highlights ICT’s Mobile Counter-IED Interactive Trainer (MCIT) as an example of a project that uses not just technological, but storytelling expertise as well. “We refer to them as cognitive training systems,” says Kim LeMasters, creative director for the ICT. “We’re trying to train the brain.” The story noted that, rather than deliver a non-interactive training video that would likely bore 18- 20-year-olds, ICT created a story told from the p.o.v. of two characters: the bomb-maker and a young soldier who had just survived an IED attack. “To make this a compelling experience, you have to hook ‘em,” says LeMasters, “You have to have a story.”
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