Mark Bolas and ICT’s MxR Lab In Fast Company

Published: November 3, 2011
Category: News

Fast Company article about the power of narrative to influence behavior change, covered the recent USC Body Computing Conference and quoted Mark Bolas, associate director of mixed reality at ICT, who was a panelist at the conference.
“Don’t assume the iPhone is the interface you’ll be stuck with forever,” he said, challenging attendees to imagine new settings where the quest for health could play out. Bolas believes that environments that fully employ one’s perception and cognition can create a useful, visceral memory of the experience that leaves a lasting impression, stated the article.