The Los Angeles Times, in a story about the applications of virtual reality, highlighted VRLA, a meet-up of technologists at the USC Institute for Creative Technologies’ MxR Lab. Attendees experienced the work of Nonny de la Peña of the USC School of Cinematic Arts, whose immersive journalism projects have simulated real-life incidents, such as a rocket attack in Syria. The story noted that Oculus Rift creator Palmer Luckey developed his technology in the MxR Lab. “Virtual reality can touch everything that reality touches. It’s stunningly difficult to limit the areas that I think it’s going to influence,” said Mark Bolas of the USC Institute for Creative Technologies.