Pokemon Go, launched July 6, is worth about $3.65 billion. It was created by the Alphabet spinoff Niantic and is on track to make $740 million in revenue this year, according to Quartz. ICT’s Todd Richmond jumped into the conversation of how investors can engage with gaming for U.S. News and World Report. Below is a snippet, here’s the full story.
In connection, “Apple is poised to make billions of dollars from Pokemon as they get a cut of things from the app store,” says Todd Richmond, IEEE Member and director of prototype development at University of Southern California’s Institute of Creative Technologies.