Digital Influences and the Dollars that Follow Them

Today, there are generally three types of virtual avatar: realistic high-resolution CGI avatars, stylized CGI avatars and manipulated video avatars. Each has its strengths and pitfalls, and the fast-approaching world of scaled digital influencers will likely incorporate aspects of all three.
Continue reading about digital avatars and a brief mention of Ari Shapiro’s work in TechCrunch.