Morteza Dehghani: “Cultural Frame-Switching using Accented Spoken Language by a Virtual Character”

September 15, 2011 | Reykjavik, Iceland

Speaker: Morteza Dehghani
Host: 11th International Conference on Intelligent Virtual Agents (IVA 2011)

In this paper, we examine whether embodied conversational agents can be used to implement socio-cultural markers. We investigate whether the accent of a virtual character, as a marker for culture, can cause cultural frame-shifts in individuals. We report an experiment, per- formed among bicultural and monocultural individuals, in which we test the above hypothesis. Our results show that a virtual agent can have a socio-cultural effect on people’s cognition. This work makes unique contributions to the design and evaluation of intelligent virtual agents as well as the theoretical psychological literature