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CES 2017: VR and AR Play Big

December 30, 2016

Virtual reality (VR) and augmented reality (AR) had a banner year in 2016. Capturing the public’s interest and attention, these mixed reality technologies spread into home devices from smartphones to headsets, with media from the NFL to the NBA, to business markets including real estate and travel.

As CES dawns—just two weeks away—both VR and AR will both play a big role in the coming technology show. Many expect new headsets to be be previewed and announced, along with ways to integrate the technology into different markets and devices.

“2017 is the year that VR will be more mainstream, will have more market penetration,” says Todd Richmond, the director of the Mixed Reality Studio at the USC Institute for Creative Technologies, the director of the Mixed Reality Lab at USC’s School for Cinematic Arts and an IEEE (Institute of Electrical and Electronics Engineers) Fellow. “I think the biggest challenge is the headsets will have to wireless because no one wants to be tethered.”

Will CES bring what Richmond predicts?

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