Associate Director for Social Simulation
Institute for Creative Technologies
Research Associate Professor
USC Viterbi School of Engineering Computer Science Department
Stacy Marsella, associate director for social simulation at ICT, is a research associate professor of computer science at the University of Southern California, heads the Social Interaction Group at ICT and co-directs USC’s Computational Emotion Group. He has a Ph.D. from Rutgers University with a focus on AI and human problem solving. He is well known for his work in computational models of human cognition and emotion. He also has extensive experience in the design and construction of simulations of social interaction for a variety of research, education and analysis applications. This includes his work on virtual humans for immersive training environments such as ICT’s MRE and SASO-ST systems and the DARPA-sponsored Tactical Language system.
He leads several projects related to virtual humans, including SmartBody, a virtual human animation system, NVBG, a nonverbal behavior generation system and PsychSim, a model of social interaction based on theory-of-mind modeling as well as being co-developer of the EMA emotion model with Jon Gratch. He has also worked on psychotherapeutic applications of emotion models, including his work on Carmen’s Bright Ideas, a system that teaches coping strategies to parents of cancer patients.
Marsella plays a leadership role in organizing conferences on virtual humans, social intelligence and emotion modeling, has over 150 technical articles and is on the editorial boards of the Journal of Experimental And Theoretical Artificial Intelligence, IEEE Transactions on Affective Computing and Journal of Intercultural Communication. He is member of the Association for the Advancement of Artificial Intelligence (AAAI), a fellow in the Society of Experimental Social Psychologists, and a member in the International Society for Research on Emotions.