News

What to Expect When You’re Expecting the New Apple iPhone

September 12, 2017

Apple officially unveiled the iPhone 8, iPhone 8S and iPhone X, the 15th iteration of the little personal computing device that changed the world on September 12, 2017. USC experts discuss whether it is indeed just another minor iteration in Appleā€™s incremental but successful corporate philosophy under CEO Tim Cook, or a release that finds a way to transform our collective relationship with technology like it did 10 years ago.

ICT’s Todd Richmond comments on Apple’s integration of Augmented Reality. To read his thoughts, visit the USC News Press Room.