News

USC Puts AR in La Brea Tar Pits

September 27, 2018

The La Brea Tar Pits, which is part of the Natural History Museum of Los Angeles County, has partnered with USC to incorporate augmented reality into their exhibits. The museum would use this new technology as a tool to help correct misconceptions that are common among visitors.
When first arriving to the museum, visitors are greeted by a large muddy lake, that is seemingly filled with tar. In it, are life-sized replicas of three mammoths. One has its long trunk in the air and seems to be struggling to break free of the gooey tar. The other two, an adult and baby, look on attempting to help.
Continue reading in USC’s Annenberg Media.